Hi, I’m Jeroen.

lead design

At Postman, that means working on the kind of product complexity most designers avoid: messy systems, overlapping workflows, millions of developers depending on things working right. I care as much about what gets built as how it’s designed.

Unpacking those problems, asking uncomfortable questions, understanding how things actually work. That’s where I do my best work. AI is a big part of how I do that now. I use ChatGPT and Cursor constantly to explore ideas, challenge my own thinking, and get prototypes in front of people fast. It made me faster and more capable, and it pulled me closer to engineering, which is where I think design is heading anyway.

I’m often in the codebase. Prototyping, experimenting, occasionally fixing a rough edge myself rather than filing a ticket. It means the details actually get handled: the states, the edge cases, the interactions that usually get lost between design and engineering.

Outside of work, I’m usually renovating my house, sketching in 3D in SketchUp, or building some app that only solves a problem for me. Oh, and I’m a metalhead. That’s me.

Experience

Senior Product Designer

Postman

2022 – present
(Remote)

Senior Product Designer

4I joined as Product Designer and was promoted to Senior. I work on collaboration and workspace systems used by 35M+ developers. The problems are rarely isolated: navigation, sharing, permissions, and discovery all touch each other, and changes ripple across the product. I dig into the complexity first, push back when the problem isn’t right, and define what should be built before deciding how it looks. I build alliances across disciplines, product, engineering, and data, and leverage those relationships to move complex multi-team initiatives forward. I mentor designers and help push how the team approaches AI and prototyping.

  • Simplified the workspace model from five types to three, driving 24% paid collaborator growth and ~$2M ARR in a single quarter
  • Increased share conversion from 10% to 28% through UX-led improvements
  • Grew weekly comments from ~750 to 7,000+ by redesigning discoverability and ease of use

Product Designer

i3D.net | Ubisoft

2018 – 2022
(Hybrid)

Product Designer

Sole designer on an infrastructure platform used by game studios to run multiplayer games for 250M+ players. The backend was powerful but API-first with no real frontend. Teams configured deployments through documentation and APIs, with little visibility into what would actually happen at runtime. I redesigned the entire product: server management, order flows, login, monitoring, and every operational workflow in between, turning a system that was hard to predict into something teams could configure confidently and operate under real launch pressure.

  • Designed the full platform end-to-end, from no frontend to a complete operational system serving 250M+ players
  • Built the design system from scratch across all tooling
  • Supported launches of The Division, Rocket League, and Skull and Bones

Designer

Studio Steenbergen

2008 – 2018

Designer

Designed and shipped 75+ client websites end-to-end: UX, branding, build, and SEO. Handled the full process from client brief to launch, mostly solo.

Education

Nielsen Norman Group

UX Master Certification
2020

CareerFoundry

UX Design
2019 – 2020

Courses

Reforge

Scaling Product Delivery
2022

User Insights for Product Decisions
2021

Growth.Design

Product Psychology Mastery
2021

Competence Factory

Usability
2019

Interaction Design
2019

Skills & Tools

  • Product strategy
  • Systems thinking
  • Interaction design for complex systems
  • Design system contribution
  • User research & usability
  • Hands-on prototyping in code
  • AI-native workflow
  • Design-engineering fluency
  • Remote & async collaboration
  • Shaping in ambiguity
  • Working close to the codebase
  • Figma, Cursor, ChatGPT, Claude, Lovable, Git, SketchUp