Hi, I’m Jeroen 👋
Currently a Product Designer at Postman, Considered a design thinker, problem solver, professional wise-ass, nature lover, novice sim racer and death metal enthusiast. Based in Zoetermeer, the Netherlands.
Ever since I was little, I completely indulged myself in this book we had from M.C. Escher, endlessly fascinated by the upside-down stairs and ever-morphing black and white sketches. It resulted in a life-long passion for design; the only thing I ever wanted to be, was a designer. That dream has come true!
Starting in DTP, a subsidiary of graphic design, really helped me train my eye for detail. When I moved to a more marketing-oriented graphic design role, in parallel, the world grew to get more and more digital-focused. This paved the way for me, to combine visual design with technology, websites, and digital products. I’m grateful that I had become a passenger on this constantly evolving digital journey. The idea that you can create something and iterate on the way, is very rewarding. It allows for experimentation, which is a far cry from the static offline assets that used to be (and still are) quite common in design.
However, I felt that there was more than just the visual side of design. After starting to build websites, and cautiously editing HTML and CSS, I found myself in an abstract space of design. A place where I needed to design systematically, with a deeper focus on interaction and visualize how the product will be used. Those were my first baby steps in UX/UI.
Moving to a UX position (and eventually Product) in the tech industry, and getting to work with a wide range of disciplines and people from different nationalities, really broadened my view of the world. Whereat the beginning of my career I mostly acted on gut feeling, I now actively perform research, measure the impact of my designs, and act upon that. It made me realize that I enjoy working in a fast-paced, and high-pressure environment. It requires a curious and analytic mindset, an emphatic and solution-focused attitude, and an eye for aesthetic design and customer appeal, which is totally up my alley!
It’s my mission to create beautiful user-centered products, that impact users’ lives.
Experience
Postman
2022 – present
Product Designer
i3D.net | Ubisoft
2020 – 2022
Product Designer
As part of the Product team, I find myself in the sweet spot of the design, business, and technology triangle. My duty is overseeing the full lifespan of our digital platforms, with a big focus on user experience.
- Understand business objectives, and identify and address points of improvement to ensure the platform and our products match our user’s needs and goals.
- Facilitate and evangelize design thinking, and conceptualize new products, platform features, and functionalities.
- Perform and gather insights from user and market research.
- Create visual designs, flow diagrams, wireframes, and prototypes.
- Playing a leading role in a cross-disciplinary environment, acting as a bridge between our commercial, engineering, and operational teams.
i3D.net | Ubisoft
2018 – 2020
UX/UI Designer
As the sole designer, my work spanned various needs such as UI/UX, branding, and marketing. My main focus laid in designing the interface for our digital platform, allowing publishers to host AAA video games.
- Built a design-system, and designed a responsive user interface from scratch, serving 250 million players of the world’s biggest games on a daily basis.
- Perform user research, and create user flows, wireframes, and interactive prototypes.
- Perform functional tests and QA, guaranteeing quality standards.
- Completely redesigned and implemented the corporate website, resulting in improved lead quality and higher conversion rates.
Studio Steenbergen
2008 – 2018
Graphic / Web Designer
- Successfully designed, implemented, and maintained 75+ websites.
- Introduced theme customization, data-driven approach, and UX processes, leading to an increase in reliability and accessibility.
- Conceptualization of logos and branding for businesses and SMEs in construction, tech, health care, and finance.
Creative Colors,Progress
2001 – 2008
DTP / Digital Print Operator
- Quality assurance, performed extensive file checks.
- Handled pre-production, created printing schemes, and independently operated multiple printers.
Hofstad Druktechniek
1999 – 2001
DTP Intern
- Lay-out and correction of brochures, magazines, newsletters, etc.
- Text and image editing, performed pre-press checks.
Education
Nielsen Norman Group
UX Master Certification
2020
CareerFoundry
UX Design
2019 – 2020
Grafisch Lyceum
MBO, Specialisation DTP
1997 – 2001 (not completed)
Erasmus College
HAVO
1992 – 1997
Courses
Reforge
Scaling Product Delivery
2022
User Insights for Product Decisions
2021
Growth.Design
Product Psychology Mastery
2021
Competence Factory
Usability
2019
Interaction Design
2019
Skills
Research Synthesis
Business Strategy
Design Thinking
Creative Problem Solving
Wireframing, Concepting & Prototyping
User Flows & Personas
Empathy Mapping
Visual & Interaction Design
Usability Testing
Adobe XD & Creative Cloud
Axure RP
WordPress
HTML & CSS
Google Analytics & SEO
Agile & Scrum
Project & Product Management